Racar GmbH is a family-run car garage in the heart of the Fricktal region and has been a trusted destination for all things automotive since 1979. What sets Racar apart: Regardless of make or model year – our team welcomes everyone. Instead of being tied to a specific manufacturer, Racar provides impartial, personalized service – honest and fair.
Category
Trade & Technology
Service
Consulting
Corporate Design
Communication Design
Partner
Background & Objectives
Swiwi Design has been working with Racar for several years. For this phase, the focus was on the brand identity: The advertisements and banners did not clearly convey the company's true strength. Racar's core message – "not just one brand, but every car" – is what sets the garage apart from its competitors, but this was lost in its previous brand presence. The goal was to highlight this unique approach, refine its visual identity, and position Racar recognizably in ads and promotional spaces.
Implementation & Value
Central to the redesign is a new slogan that encapsulates Racar's philosophy in a few words: "Your Garage. Every Car." It perfectly summarizes what has defined the garage for decades: multi-brand service, all under one roof. A supplementary byline was added to the existing logo, ensuring the brand remains familiar yet appears more precise. For advertisements and banners, we developed a unique visual motif: two distinctly different cars combined into a single image. Not seamlessly merged, but intentionally abutted with a sharp line. A shared shadow extends across both halves, tying the composition together. The result is an image that initially appears to be a regular car, but then makes the viewer pause and look closer. This directly illustrates the slogan: At Racar, every car is welcome – regardless of make and model.
