The Skin Practice in Dunedin, New Zealand is a team of highly trained dermatologists and laser specialists who provide the highest standard of care for skin cancer and other skin conditions.
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Looking at the skin up close is one of the main tasks of the “Skin Practice” specialists and is also the inspiration for the new visual appearance. Based on this inspiration, we created a skin pattern and logo that captures the organic feel of the pattern. In gloss on the business cards and letterheads; cut out of matt and white vinyl for signage - the skin pattern creates strong recognition alongside the logo. The mix of geometric and natural shapes, clinical white space, the elegant red gold color and the organic wordmark reflect both the medical and feminine cosmetic aspects of the business.
