Thomann Schreinerei has been passionately developing individual solutions for kitchens, windows, furniture and interior fittings for over 80 years. With a dedicated team of 30 experts, the company focuses on the highest quality and personal support. The aim is to create concepts that are not only aesthetically appealing, but also functional and sustainable.
Category
Trade & Craftsmanship
Service
Consulting
Conception
Corporate Design
UX & UI Design
Web Development
2D Animation
Partner
Starting Point & Goals
Thomann AG came to us with the request for a new web design. Since there was no uniform appearance at that time, a future corporate design should also be developed in parallel with the new website. The existing logo should only be slightly adapted without changing its basic shape, as it has built up a strong recognition value over the years.
Approach & Outcome
After a comprehensive workshop, we defined a uniform brand message, the corporate color for all relevant color spaces and the fonts. We have completely restructured the website to create a clear and understandable overview of all content. In addition, we supplemented the contact area with digital vCards for all employees: Contact data can be transferred directly to a smartphone via a QR code on the business cards. We have slightly revised the logo and use it playfully at various touchpoints, like a measuring tape. Depending on the application, it changes its length — a small but typical detail that makes the new brand identity special. In addition to logo, color and font applications, the Design Manual also includes the new layout structure of advertisements and business cards. Thomann AG thus has a clear basis for a uniform and sustainable brand presence.
