Physio Tension is a sports physiotherapy studio in Stein that offers active and athletic patients a wide range of holistic forms of therapy with a modern sports physio philosophy. At a time when patients often feel overwhelmed, they create a friendly environment and offer expert advice. They make their patients feel understood and help them improve their quality of life.
Category
Health & Wellbeing
Service
Consulting
Workshop
Conception
Corporate Design
Communication Design
UX & UI Design
Web Development
Partner
Starting Point & Goals
As a young start-up, the Physio Tension team needed a distinctive corporate design and a modern brand presence that stood out clearly from classic physiotherapy practices. The aim was to appeal to athletes as well as patients and to create a brand that conveys energy, trust and professionalism.
Approach & Outcome
In a brand workshop, we defined values and positioning and developed a logo, color scheme, typography, office equipment, practical signs and a website with a clear UX/UI. The bright orange deliberately stands out from the typical colors of the industry and stands for energy, activity and optimism. The contrasting italicized word mark addresses the theme of tension, while typography and imagery combine dynamism, sportiness and therapeutic professionalism. As a counterpoint to generous typography, deliberately used white space provides an overview. In addition, a dynamic line pattern and a typographical pattern, inspired by the term “tension”, were created, which serve as central brand features. The result was a uniform appearance that combines design, function and attitude and makes the character of Physio Tension visible.
