The Riders Hotel is a place where everyone is welcome — creative, unique and familiar. The rooms draw on the modern and contemporary design of the hotel and create a special balance between design and nature. The Riders Restaurant changes dishes with the seasons. The vegetarian cuisine uses regional products, which are carefully selected and prepared. The Riders Hotel is also a meeting place for culture lovers. Their events bring people together — whether at concerts, exhibitions or parties.
Category
tourism
Service
Brand-Workshop
Conception
Corporate design
Print & publications
Digital Design
UX/UI design
Web development
Partner
Starting point & objectives
After we were able to create the previous website for the Riders Hotel and the hotel and target group had changed over the years, it was time for a new brand identity — and primarily for a comprehensive redesign of the website as a central point of contact for guests. The existing logo was retained and will continue as a constant part of the brand. The aim was to sharpen the target audience and reposition the Riders Hotel brand both digitally and analogously. Particular attention was paid to a modular structure that can be flexibly adapted to new content and makes the website sustainable in the long term.
Approach & Outcome
Together with the Riders team, we sharpened the target group in a workshop: young and young at heart, urban, freedom-loving and with a sense of quality, sustainability and community. This understanding formed the design basis of the new image. The redesign didn't focus on the hotel itself, but on the people who experience it. The aim was an appearance that reflected their attitude and way of life — open, self-confident and with a sense of style. Bright, precise aesthetics create space and structure, targeted color accents bring dynamism and warmth, and organic typography adds closeness and character. Since the target group is primarily digital, the website follows a reduced, clear structure that provides orientation and makes content intuitive to understand. In addition, the modular design elements created by us ensure that the site can be easily extended and maintained over the long term.
